Apple has embarked on an aggressive expansion plan in India as it hopes to increase number of exclusive stores to 200. Apart from expanding its presence by opening Apple exclusive stores, the brand also wants to increase its presence in multi brand stores too. Apple has a network of 65 exclusive stores in India and sells its products through multi brand stores like The Mobile Store and Croma.
Surging sales of iPhone's and iPads in India have prompted the company to focus its attention to its market in the country. The company has also initiated an EMI scheme to enable customers purchase iPhone's and iPads. Indian markets have seen an influx of Android devices that are taking the world by a storm; Apple in order to boost its sales and face this looming challenge has taken up aggressive advertising strategies and promotional campaigns to attract customers.
On the other hand existing Apple franchisees have been asked to redesign and upgrade Apple exclusive stores as per global specifications. Initiation of the process will see glass decor, fit-outs and lay-outs similar to the brands headquarters in Cupertino. Cost for redesigning each of these outlets is estimated at INR 1 crore a sum that Apple will reimburse franchisee owners over a period of one year. Apple doesn't have any company owned stores in India due to a clause which states that 30% of products should be manufactured locally, thus relies solely on its presence in outlets and multi brand establishments.