Apple Inc seems keen on introducing a smaller iPad towards the end of this year to maintain its stronghold in the tablet market and also eliminate competition. The handheld segment has been dominated by Apple, but with many players jumping in for a piece of the pie, it’s certainly not going to be easy for Apple in the days to come.
Google Inc. and Microsoft Inc have already announced that they will be introducing hand held devices soon. Apple is well aware of big players making their presence in the tablet market. To fight of competition Apple plans to introduce a tablet with a 7 inch display screen. This smaller iPad is expected to overpower stiff resistance from Amazon’s Kindle Fire and Google’s Nexus, both 7 inch tablets.
The 7 inch tablet offering by Apple is expected to be priced under $250 to beat competitor sales of low cost tablets. Needless to say a less expensive iPad will attract a whole new segment of buyers, thereby evoking a loyalty shift. Well, if Apple does come out with a 7 inch tablet this year, it will be taking a big bite in the low priced tablet segment.