HP has been ruling the Indian market ever since it launched their computers hit the Indian shore. They have been the market leaders for 5 years but now they have been overthrown of their position by Dell. HP India was leading Dell in annual sales figures by almost 1.5 lakh units last year. But this year it has overturned. Dell has managed to sell 3.53 lakh computers against 3.31 lakh computers sold by HP for the month of June.
When Dell arrived in India, they knew their conventional sales strategy won’t work in India. They would have to enter stores in order to make a mark in the Indian industry. Dell entered and with their jaw dropping prices, competitors soon realized Dell’s presence in the Indian market. For the second quarter this year, Dell leads Indian computer market with 14.3% market share. HP is 2nd with 13.4% while Acer is on 3rd with 11%.