Companies spending huge sums of money on advertisements to gain likes from Facebook users may well change their strategies. A BBC investigation has revealed that majority of Facebook users who have no particular interest in a company product and click on links lie about personal details.
Security experts have thrown light on the fact that several profiles are fakes, and are promoted through computer programs for spreading spam. Although “likes” on Facebook are highly valued by marketing departments of top brands, social media experts reveal the digital marketing is set to go through a sea change which will affect Facebook in the near future.
A huge chunk of revenue for Facebook comes from advertising, and with companies opting for other digitized means of advertising this social networking service will receive a blow. Hired clickers are on the rise and it’s getting worse with every passing hour. With these practices customers are losing faith, and “likes’ on Facebook their value.