All’s not well for leading social networking website Facebook. The popular social networking site which has been in the news regularly is making headlines again. This time it’s the about the legalities of collecting personal user information and data sharing with advertisers. Come January and it’s not going to be sunny weather in the Facebook camp. With changes expected in the Data Protection Directive brought about by the European Commission, Facebook will have to rethink its data sharing strategy with advertisers.
With Austrian student Max Scherm’s claims Facebook not handing over a user’s personal data making news along with other reports about sophisticated software being used to track user activity. The operational practices of this leader among social networks will come under the scanner to establish whether the site has been violating Irish and European data protection laws. What works in favor of Facebook is its lengthy terms and conditions that state how personal user information can be used by the site.