The biggest social networking site Facebook will have to rely heavily on India to cement its future growth. By now, everybody knows it’s not going as planned for Facebook. Since floatation of its IPO the company has suffered heavy financial losses. Although there is cause for concern, Facebook does not seem to be fazed by this turn of events.
The company has tapped almost its entire potential in UK and US and is now concentrating on Asia for its success in the future, India in particular. Asia Pacific Head of Sales, Erik Johnson’s visit to India was his fourth in 9 months. In an interview with Times of India, Johnson revealed that India was the fastest growing market for Facebook.
When questioned about Facebook user base and its growing number in India, he said” India is a large country and so we have great expectations from this market” He further added” Currently there are 955 million Facebook users and India accounts for 50 million of them.”
The number of tech savvy individuals in India is significantly higher compared to most other countries. Moreover, the percentage of users increasing on social networking sites each year is highest in India. Taking into consideration this scenario, it’s least surprising why Facebook is focusing on India for its future growth.