MelApp an iPhone application on assessment of risk for melonama made its way in ‘The Top 10 applications that could save your Life”, an article published by Parade magazine. After having read the article the app has received record breaking downloads. After the article was published in the Jan 22, 2012, issue of the magazine the exposure of the news resulted in users downloading the MelApp application for their iPhone.
The news spread like wildfire. From the moment the article got exposure there was an increase of daily downloads by 3100 percent. Mel Apps which came into being on July 2011 consists of patented technology that boasts of sophisticated image based recognition features backed with complex mathematical algorithms to analyze uploaded images. iPad, iPod Touch and IPhone users can analyze their freckles or moles with the help of the app after capturing images and uploading them. iPhone GPS in conjunction with the app can be used to get information about physicians.