Indian Premier League (IPL) is striking gold rich ground as it has started promoting its events on social networking sites and corporate advertisers.
Corporate giants like PepsCo. the title and presenting sponsor to others like Garnier, Vodafone and Muthoot Group amongst a host of other bigwigs the latest installment of IPL is attracting a number of individuals via social networking sites and entertainment sites.
Google+ has initiated special Hangout sessions that provide fans with match information on a periodic basis, while PepsiCo in collaboration with Twitter has initiated Tweet20 tournament, a feature that allows users to play play virtual cricket on the media platform. The feature of this Twitter API based application is that a tweet for a particular type of ball is provided and users have to reply with an appropriate answer pertaining to action that one will take. A correct answer of a shot allows users to collect runs while a wrong one causes users to lose wickets.Unlocking shots gets users bonus runs. Vodafone too is making great use of social media as its ZooZoos return to the screen in a new avatar. Its campaign aims at attracting first time mobile internet users and educate them on features they could access by making use of the service Entertainment site YouTube has made provisions to telecast live IPL match play for its users with an inbuilt chat feature through Google+. Muthoot Group through its campaigns is providing a platform for slum children to be ball boys and girls during the current edition of the IPL.
The social quotient of IPL has forced many big brands to take their advertisements to the virtual arena as they can reach out to many users through these platforms.