Katrina Kaif, the bollywood star has become a part of Sony India family when she became the brand ambassador for their Xperia phones. Sony India launched the much awaited Xperia Z and Xperia ZL at a price of INR 38,990 and INR 36,990.
Katrina Kaif had this to say about her appointment: “I am thrilled to represent a brand like Sony that I have been connected with as a consumer for many years from the time I got my first Walkman. And now with my association with Xperia, I look forward to explore the brand proposition even further.”
Mr Tadato Kimura, Head of Marketing for Sony India commented: “We are looking to capture more of the youth market and believe Katrina is an adept choice as she is widely admired as a youth-icon. Her charismatic personality epitomises Xperia’s ideology of being innovative, fun and stylish and makes her fit seamlessly into the brand. We welcome Katrina to the Sony family and we hope this association to be a phenomenal success.”