Ever since Nokia has been plagued with dipping handset sales, this Finnish company is doing every bit to regain its lost ground, but it’s all turning out to be futile. To make matters worse Nokia’s shares fell by 10 percent just an hour after it launched its Lumia 920 smartphone. Now Nokia has got itself a new controversy, this after hawk-eyed viewers noticed the reflection of a camera crew in an advert showcasing the Lumia 920’s revolutionary image stabilizing.
The talking point of Lumia 920 has been OIS-Optical Image Stabilization. In the advert (video) a man riding a bicycle alongside a woman riding the same is revealed. Every bit showcased in the video implies the man riding the bicycle is filming the footage, with comparison shots showing the difference between non-stabilized and stabilized footage.
However, as pointed out by website, The Verge, when you freeze the video at the appropriate second, the true cameraman in a van is revealed. As this news spread thick and fast on social networks, Heidi Lemmetyinen, Nokia issued a public apology saying” In an effort to demonstrate the benefits of optical image stabilization (which eliminates blurry images and improves pictures shot in low light conditions), we produced a video that stimulates what we will be able to deliver with OIS.
Of course, hindsight is 20/20, but we should have posted a disclaimer stating this was a representation of OIS only. This was not shot with a Lumia 920. At least, not yet. We apologize for the confusion we created”. This incident has not gone down well with tech enthusiasts, and may well affect Lumia 920 sales.