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Samsung increases its margin as smartphone leader in India | India Gadgets News

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Samsung increases its margin as smartphone leader in India

A recent market survey has revealed Samsung has increased its lead significantly in the smartphone segment in India, leaving rival Nokia far behind in the first quarter this year. According to Cyber Media Research, from January to March of 2012, Samsung held a massive 40.4 percent share leading the smartphone segment.

Nokia was lagging far behind with a 25.5 percent share. Taking third spot with a 12.3 percent share was Blackberry maker Research In Motion. The research also revealed that sales of mobile phones in India had crossed 50 million during the first quarter, marking a 9.1 percent year-on year growth. Samsung has played its cards cleverly in India.

In the first quarter period for 2012 the company launched seven new smartphones in the Indian market giving consumers a wide choice in price segment starting from Rs 7,500 to Rs 27,000. According to the research, Nokia maintained its dominance in entry level segment with 21.8 percent share. In second and third spot were Samsung and Micromax with a 10.7 percent share and 6.4 percent share respectively. The overall cell phone segment share too was dominated by Nokia with 23 percent followed by 14.1 percent held by Samsung and 5.8 percent held by Micromax.

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