Research in Motion is having a terrible time in the smartphone segment. The competition is getting fiercer and RIM is feeling the pinch. Analysts point out its declining sales that have plagued RIM and the future may make matters worse for the company. The technology giant is finding it hard to compete with larger manufacturers in the smartphone segment.
Thorsten Heins Chief Executive of Research in Motion has revealed that manufacturers such as Samsung or Sony may license Blackberry’s new OS that will be launched soon. He also expressed that RIM needs introduce budget smartphones in the market to strengthen its foothold in the competitive segment.
Speaking to The Telegraph Thorsten Heins said” We don’t have the economy of scale to compete against the guys who crank out 60 handsets a year. We have to differentiate and have a focused platform. To deliver BB10 we may need to look at licensing it to someone who can do this at a way better cost proposition than I can do it. There are different options we could do that we’re currently investigating”.