Competition is not only about promoting your product anymore but it’s also about making your product look better when your competitor is down. There is no better example than the Samsung and Apple competition to explain this concept.
Social networking sites have a very strong hold on the educated population of the world. Many of the iPhone 4 users who are dissatisfied with iPhone 4 and have tweeted so, can get a Samsung Galaxy S –which Samsung claims is better –for free. Marketing for Galaxy S is using the bad publicity that iPhone 4 is currently subjected to.
This is a unique method which has never been witnessed before. Confirming this news, a spokesperson of Samsung has said that rising dissatisfaction among customers online, prompted the company to contact few people who were disgruntled and replaced their iPhone 4 with Galaxy S. Next time it would be a good idea to tweet your problems, you never know, what you’ll get back.