If you thought Apple’s iTunes doesn’t have a competitor, think again here come Sony’s ‘Music Unlimited’. Individuals can subscribe to this streaming service and enjoy music of their choice. If you are an Apple user there’s reason to celebrate because this application by Sony works with both iPad and iPhone. Apples iTunes has a strong presence in the tablet and smartphone market. Now, with Sony’s Music Unlimited service emerging strong it’s guaranteed to raise the competition to another level.

Since its debut a year ago Sony’s Music Unlimited service has over one million active subscribers. Individuals can subscribe to the basic service that is available for $ 3.99 or opt for the premium service that costs $ 9.99 in accordance with their requirement to stream music. Sony has announced that a new feature for Music Unlimited will be made available to users at the end of this quarter. With this streaming service offered by Sony and others available users have a lot to choose from.