According to a study the way you use your Facebook page can reveal the kind of person you are. Researchers at University of Missouri have developed a scale that provides information on an individual’s personality based on how they use Facebook.
The scale brings to notice that individuals who love high risk activity frequently interact in virtual circles, upload photos and make it a point to update their status regularly. On the other hand individuals that are shy or reserved only scroll through “News Feed” on Facebook.
The scale was developed by researchers by surveying individuals in accordance with Facebook use and getting them to participate in a personality test. The scale when used showed a significant difference amongst users of Facebook. According Heather Shoenberger who led the research, “the scale developed could really help advertisers and certain types of media groups target potential customers with particular ads on social media sites”. Findings of the research were presented at ICA conference in Phoenix.